Yes, you read that right, especially for those of us who marvelled in 1982 at Ridley Scott’s portrayal of the future in 2019. We all know and maybe you have seen the follow up film in October 2017, depicting life in 2049, which do you think is or will be, more accurate?
Is the change in our world from 1982 to 2019, anything like the original film?
Has it improved or do you think it’s worse?
Flying cars haven’t quite taken off (pardon the pun), however, large screen projections can be seen across the globe in many big cities, skyscrapers and extreme weather conditions are certainly well forecasted.
The original Blade Runner was set in November 2019 to be specific … So, how does the technology in the film compare to what we currently have? SMART Phones, Alexa, SMART homes, IOT (Internet of Things) and Globalisation run along the same theme projected in 1982 by Scott, but was ‘flying cars’ thinking big enough, could the writers, producers and director pushed the possibilities even further… after all this film came 5 years after Star Wars, and around the same time as Empire Strikes Back and the first Alien.
In Star Wars we were introduced to ‘Holographic Technology’ with Princess Lea’s message displayed by R2-D2, so do you think it would have been too far a reach to depict VR or indeed AR in the original film. This does, of course, raise what was possible in filming in the early 1980’s, but we feel that AR could have been included comprehensively across the original film, even the latest film set in 2049 has relative limited AR within its production.
A few years ago when Facebook bought Oculus Rift, and Google announced its Magic Leap, there was a huge surge in interest and investment, whilst AR lagged slightly behind until 2017 when Tim Cook, CEO Apple, stated that AR would be as common place as ‘eating 3 meals a day’. With many brands jumping on the AR bandwagon, not because it’s cool, but they are starting to understand that AR as a utility can be a very powerful way to enhance the consumer experience but in a more useful/helpful way.
Do you think we have made progress or not? Just because we don’t have flying cars as our normal mode of transport, does the use personal communication computers (SMARTPhones) make up for this, showing we have advanced as a society? One thing we do know, the drab weather and conditions in both films and the dark settings certainly aren’t for the better, despite different parts of the globe experiencing occasional extreme weather at times. Aside from with climate change and the environment, the majority of this world seems to be a nicer place to live in 2019, than predicted by Ridley Scott in 1985, do you agree?
Other interesting facts we found out about The Original Blade Runner Film, is around the supposed ‘product-placement Blade Runner curse’. Brands, such as, Atari, PanAm, RC, Cuisinart and Bell Phones have all disappeared, even Coca Cola suffered some difficult times in 1985 with its ‘New Coke’ experiment being less than successful. Let’s see in the coming years, if current technologies will be the end or the making of our most popular brands. We certainly feel that PLAR (Precise Location Augmented Reality) technology (especially skignz) will prove, in time, to be the rocket fuel they require to take them to the next level.
Also, that Ridley Scott hails from the same part of the world as skignz; North East England. Infact his place of birth is within 10 miles of the skignz HQ. Ironic this is two visionaries from essentially the same place, both looking into the future creatively, and projecting what the future of our world could be?
Please tune in for our next review on this subject in 2049, when the 2nd Blade Runner is set ;-)
If you would like to know more about skignz then please do check out the rest of our website www.skignz.com and also follow us across the usual social media channels @skignz.
Additional Sources: Future Noire: The making of Blade Runner, by Paul M. Sammon