MAD Picnic - skignz announced as Winners of Diageo's Brand Challenge
This year’s MAD:Picnic in Shoreditch London at the Boiler House brought together over 600 professionals from Marketing, Brand, Digital, Advertising and Technology for, well, ‘a picnic’ of epic proportions!
As part of the day’s festivities and a wide range of speakers, Diageo presented a Brand Challenge with the 4 companies that were shortlisted, from over the hundred that participated.
The companies included Adsnap, Sympler, Skute.me and skignz who were all given the opportunity to present on stage under the premise of, “How can Diageo drive more engaging and effective interactions with consumers?”
Following each company’s ‘presentations’ … a Q&A with the guys from Diageo and the audience … then a ‘Live Vote’ through the very cool MAD Event App …
skignz was declared the WINNER with a Massive 83% of the vote!
skignz, Founder & CEO said, ”As you can imagine we are extremely proud to win this award and we look forward to working with Will and his team at Diageo. The voting was insane, as all 4 companies produced very impressive and convincing arguments for how they could meet Diageo’s needs. To be voted the unanimous winner is very humbling, but also very encouraging especially considering the audience”.
For more information on Diageo please visit www.diageo.com
If you would like to know more about skignz then please do check out the rest of our website www.skignz.com and also follow us across the usual social media Channels @skignz.