BBC Radio1’s BIG Weekend: The station’s flagship live music event came to skignz home town of Middlesbrough
BBC Radio 1's BIG Weekend - Middlesbrough, UK
BBC Radio 1’s Big Weekend, the station’s annual flagship live music event was brought to skignz home town of Middlesbrough, UK.
Announced on Radio 1 Breakfast with Greg James, back in February 2019, Radio 1 said they would be joined by Miley Cyrus, The 1975, Little Mix, Zara Larsson, Mabel and Khalid. Taking place at Stewart Park (The Home of Capt. James Cook’s, birthplace museum) on Saturday 25 and Sunday 26 May 2019.
With an audience of 64,000, over the two days, and a further 6,000 attending a special Friday night special with Annie Mac, it’s fair to say that the people of Middlesbrough fully embraced the festival weekend, especially with the promised huge line-up, which comprised of over 50 of the biggest UK and international artists.
Now in its 16th year, Radio 1’s Big Weekend pretty much kicks off the UK’s festival season, their aim in taking artists to the cities that may not otherwise host a large scale event like the Big Weekend, shining a light on the host city and providing a major boost to the local economy.
Middlesbrough certainly enjoyed its time in the limelight, and for those watching online or listening through the radio, it was one hell of a party, especially as rumours circulated that the bars were drank dry and that a lot of the artists performing felt Middlesbrough gave them an extra special warm welcome.
Like Capt. James Cook, skignz was also born in Middlesbrough and also like its famous father, skignz has developed a concept to ‘help people find their way!’. Capt. Cook developed charts, maps on his travels, with some of today’s modern versions of his maps still being as accurate. This was kindly confirmed by a number of Kiwi’s (People from New Zealand) who said his charts/maps are still used to navigate the waters around the islands.
So, what has skignz got in common with a 17th century explorer, beyond being born in the same city? Well as most of you now know a large proportion of the current population, cannot read maps! Yes, it’s true, in-fact two-thirds of Under 25's can’t read maps… the skignz (PLAR) technology has been developed to help you find ‘People, Places & Things’ through your smart phone with no need for Maps!
Pretty Cool Hey!?
But what has this got to do with a Musical Festival?
Well, as you can see from the images within this post, ‘a picture speaks thousand words’ as they say … skignz provided an Augmented Reality Environment across the whole of the venue and surrounding area to help the festival goers navigate their way around, find things that are helpful and useful; from the gates they entered through, to finding water points, toilets, bars through to where each stage was located.
All of this information was provided through the FREE skignz IOS & Android Apps. The content was segmented into easy to view channels so the sky would not be too confused with content. A lot of the content such as the stages were more informative by providing interactive ‘click throughs’ so the user could find out the ‘live running order’ for each specific stage.
This isn’t skignz’s first rodeo … We have been delivering our technology to festivals and events across the globe for the last 6 years, it’s just this time it was the first real opportunity to provide its technology for the benefit of the people of our home town.
Thank-you for all of those who gave feedback. The ‘In-App Captures’ (screen shots) people took and shred with us, were awesome. Also, feedback on issues they encountered or where they felt we could improve the technology were all gratefully received. If you are going to other festivals in the future, that may not have the ‘skignz environment created for you’, you can create your own and connect with friends to create your own ‘skignz festival environment’.
All you have to do is 'drop a skignz' above your car when you leave it, one above your tent once it’s up, then maybe drop some over the toilets, the charging stations and you can even place some above the stages before you go and link them to live running orders on the festival/events website …. If you do, please take some 'In-App Captures' and share with us and also your friends on Social Media.
Why not try out the skignz App yourself, download it FREE from your IOS/Android App Stores.
If you would like to know more about skignz, then please do check out the rest of our website www.skignz.com and also follow us across the usual social media Channels @skignz.
To find out more about BBC Radio 1’s BIG Weekend in Middlesbrough and see previous years, check it out here…. https://www.bbc.co.uk/events/e4q9hn